Marketing Director / Associated Retina Consultants (ARC)
For the past six years I have been the Marketing Director for Associated Retina Consultants (ARC), an Arizona based retinal practice, with locations throughout the state. In addition to strategic business development efforts, my responsibilities include media relations, branding (local & national), print advertising, create and execute strategic marketing plans and website development. I also manage and oversee sponsorships, company events, charitable contributions, continuing education programs, forecast and mange yearly marketing budget, track trends and competition, write copy and oversee events for our non-profit organization affiliate.
I have more than 15 years of experience in the marketing industry. Prior to joining ARC I was the Marketing Manager at a mid-sized Arizona based construction firm (residential & commercial), and was previously the Marketing Manager for a large ophthalmology practice which services Arizona and New Mexico.
In 2000, I led the branding efforts for an ophthalmology practice with the creation of a new website, logo, and advertising campaign to promote the new generation of Lasik surgery. The campaign was recognized by local television and radio as one of the best and most recognized Lasik practices in the state and was the first in Arizona to feature live online Lasik surgery. In addition, I received 1st place and recognition for my senior advertising project as the best overall marketing campaign for the new launch of the Arizona Diamondbacks and Bank One Ballpark.
I attended Northern Arizona University where I graduated cum laude with a B.A. from the School of Communications majoring in Marketing/Advertising. My academic focus was on Advertising with an emphasis on creative copywriting.
I have been so blessed with a wonderful marriage and two beautiful daughters, Madeline and Abigail. My husband Justin, Vice President of Operations at McCarthy Building Companies, Inc. and I reside in Scottsdale and enjoy an active lifestyle of working out, home improvement, following our favorite sports teams and traveling as much as possible to anywhere with a beach. I also enjoy volunteering for the American Heart Association, Andre House, Young People’s Beginning Experience and the Foundation for Fighting Blindness.
I was introduced to AzBL by Kerry McBay and immediately I was impressed by the friendly engaging people I met at an event for possible new members. I saw an opportunity for me to gain tremendous knowledge both personally and professionally from some brilliant minds, amazing speakers and in return share some of my experiences with them as well.